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According to the German Mobile Banking App Review 2024, 60% of German consumers prefer using their banking app to manage their finances, with nearly one in three sending money via the app at least once a month. This shift towards digital solutions highlights the increasing trust and dependency on mobile banking, driven by both convenience and necessity. So, what are the most popular features that are available to users, and how is the digital market still following trends in 2025?
As mobile banking continues to grow and change, 2025 is set to bring even more advanced features. Future trends in mobile banking include AI-powered tools that enhance personalised banking experiences, from intelligent spending insights to automated financial management. Open banking ecosystems will further expand, enabling seamless integration with third-party financial services, while biometric authentication and real-time fraud detection will enhance security. Additionally, embedded finance solutions and digital wallets are expected to redefine how consumers access and utilize banking services within everyday apps.
One of the most significant trends shaping the industry in 2024 was much heavier use of advanced Personal Finance Management (PFM) tools and 2025 is no different. These features have moved from being mere add-ons to essential components of mobile banking innovation. PFM tools offer personalised financial advice, detailed budget tracking, and intelligent spending categorisation. It's especially noticeable how much the enrichment from providers like TapiX is affecting the final data, which becomes much more accurate. Millennials and Gen Z, who prioritise financial literacy and proactive management of their finances, are the primary drivers behind the popularity of these features.
Did you know? According to a report by Statista, the number of mobile banking users worldwide is expected to reach 3.6 billion by the end of 2024, a significant increase from 2.7 billion in 2020.
With more control over the finances also comes deeper personalisation and customisation of the entire banking experience. Today's users expect their banking app to cater to their unique preferences and financial needs, with contextual banking that follows your life journey and changing needs, being at the forefront. Customisable interfaces, personalised notifications, and tailored financial insights make it easier for users to set and follow their financial goals and are among the best mobile banking app features.
Learn about 7 Digital Banking Trends to Look Out For in 2024
With a rising number of cyber threats, security and privacy enhancements are also becoming new, albeit more quiet trends in the industry. Users demand robust security measures to protect their financial data. Features like biometric authentication (fingerprint and face recognition)and real-time fraud alerts are no longer optional; they are expected. Revolut, for example, allows users to block payments based on the merchant, highlighting the critical role of accurate input data. Speaking of data, Germany leads European markets with a 64% trust rate in banks handling personal data, reflecting the high importance placed on security, especially by Gen X and Baby Boomers who prioritise security and simplicity over high personalisation and AI tools.
Did you know? According to a 2023 report by Accenture, 78% of users feel more secure when using biometric authentication compared to traditional passwords.
Understanding the distinct preferences of different age groups is essential for tailoring mobile banking services that meet the diverse needs of users. Each generation has unique expectations and follows different trends, influencing the design and functionality of financial platforms. Let's see what each age group expects from their banking apps.
Despite these advancements, there are several areas where mobile banking can improve, particularly in terms of technical capabilities and transaction data enrichment. There are many basic functionalities and features that any banking app must have, but also many upgrades and differentiators possible to achieve. Let’s take a look at the basic functionalities and then dive deep into several key areas for improvement.
Now that we covered the functionalities and features, there are also many banking app design trends, focusing purely on visual and UX improvements. With screen time increasing, many banking apps are integrating dark mode to reduce eye strain and improve battery efficiency. Some platforms also allow users to customize themes and color schemes for a more personalized experience. As users switch between smartphones, tablets, and wearables, banking apps are adopting adaptive designs that ensure a smooth experience across multiple screen sizes. Features like QR-code logins and biometric authentication help users access their accounts seamlessly across devices.
Most banking apps provide basic transaction details, such as date, amount, and merchant name. However, this data is often incomplete or inaccurately categorized, which can have a negative impact on everything that is built on top of that data. According to the Dutch neobank bunq, over 50% of mobile banking app users claim a need for a better overview of their finances, while 25% admit to having a hard time controlling their spending. Platforms like TapiX offer advanced transaction data enrichment, transforming raw data into valuable insights.
This includes:
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While some apps integrate with external services, as we discussed earlier, the scope is often limited and highly focused on just a few core functions.
Potential Improvements:
While keeping your mobile banking in a constant online state makes sense, there are many benefits to adding a few offline features to give users even more control over the information they receive.
Potential Improvements:
As with AI advancements, security features are becoming more robust following the mobile industry privacy trends, offering biometric protection, extensive authorisation and other protective measures. However, these can be further improved with more accurate transaction data and AI integration:
Mobile banking apps are also adopting new innovations to safeguard user information while ensuring compliance with global regulations like GDPR and PSD2. We are talking decentralized or blockchain-based storage solutions, end-to-end encryption enhancements or more transparent data policies that allow customers to control, restrict, and delete their personal information in compliance with GDPR and other privacy regulations.
Discover the next big mobile banking trends at the Top 70+ Must-Attend Fintech Conferences.
The demand for mobile banking features varies depending on different age and social groups and there are definitely specific features a lot of people seem to be asking for. We explored the needs of banking app users and found answers on Reddit. Here are some features users want to see in their banking apps the most.
Mobile banking has made significant progress, but there is still potential for further enhancement. Advanced transaction data enrichment, better integration with third-party services, offline functionality, improved security features, and catering to specific user needs can drive the next wave of innovation. And as always, data is at the center.
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Michal Maliarov
Senior insider
