The biggest giants like Amazon, Facebook and such are leading the global market in a way which is affecting the majority of industries. They provide their clients with amazing experience when using their services. The security, trust or the number of features is no longer a dealbreaker in a customer’s journey when choosing a bank – UX is the key.
Managing your finances can feel a lot like exercising – you know you should be doing it, it is only efficient if you do it regularly and you can see the positive effects better in the long-run. There is however one distinctive difference. Unlike exercising, due to technology advancements in the recent years, the amount of time and effort that users have to invest into managing their finances has decreased significantly.
It is safe to say that personalization stopped being an option and became the new necessity to every business and not just to those in the financial sector. The advancement of technology, development of analytical tools and change of consumers’ perception of digital channels are creating endless options for banks to take a hold of personalization and utilize it to the benefit of everyone.
The Dutch challenger bank was struggling to achieve a high coverage of merchant reconciliation such as merchant name, logo and payment category, with low costs. Thanks to TapiX, bunq's data coverage has increased by 300 % and they now also added GPS location to their services.
We have previously emphasized the importance of powerful UX and how TapiX can help you elevate the customer experience. Let’s look more closely on the principles that change the thinking of financial institutions from product-centered to user-centered. Let’s break down the key elements of TapiX.
The restriction of free movement, retail sale and other services has had a strong economic impact. Tech solutions are one of very few options which will allow us to return to a (new) normal way of life soon and help us prepare for the potential second wave of coronavirus.